Where I focus, and how I work
Advisory, buyer and seller representation for San Francisco multifamily and mixed-use owners
Guidance before you decide
When it comes to real estate decisions, I understand that most conversations are nuanced. Whether you're buying or selling, making your first investment or your tenth, I always start the same way: understanding what your goals actually are, where you're trying to go, and why. That foundation is what lets me make sure I'm giving you exactly what you need, not a generic recommendation.
Careful underwriting, straightforward representation
Purchasing a property in San Francisco starts with a conversation about your goals and why they matter to you. From there, we get specific: are you prioritizing strong cash flow, real upside in rents, or the ability to add units down the line? Every strategy points to a different kind of property, and San Francisco's mix of rent control, zoning, and unit configurations makes that distinction matter more here than in most markets. I bring rigorous valuation analysis to every opportunity, from our first conversation through close, so you can act and make decisions with confidence.
Initial conversation
Your goals, criteria, and financing, upfront.
Property & market review
Assessing fit, location, and upside.
Underwriting & offer strategy
Cap rate, rent roll, and deal structure, worked through together.
Due diligence
Inspections, financing, and reports, coordinated end to end.
Close of escrow
Detailed preparation for a smooth, surprise-free close.
A full marketing effort, run directly
Selling a multifamily or mixed-use building well takes more than a sign out front. I run a coordinated marketing effort across digital, print, and direct outreach, built specifically for San Francisco's investor audience.
Valuation & positioning
Pricing grounded in San-Francisco-specific comps, not broad regional data.
Photography & offering memorandum
Professional imagery and a clear, financially detailed presentation of the property.
Direct owner & investor outreach
Calls to owners of similar and adjacent properties, the buyers most likely to act, reached personally.
Broker cooperation
Coordinating with other brokerages and agents to maximize exposure and drive competition.
Digital & print marketing
A synchronized rollout across every channel your likely buyer is watching.
Negotiation
Your goals, financial and otherwise, driving every step of the process.
Questions about valuation, rent control, or 1031 exchanges? See the investor FAQ.